What Is Circut City?
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by: ishop
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Circut City Stores were started as American dealers and retailers of Electronic equipment, personal computers and entertainment software. It is considered as the second largest electronic retailer after Best Buy. The presence of Circut City all over the world can be analyzed from the fact that there are total 567 super stores of Circut City nationwide. In Canada Circut City has 765 retail stores and the demands of the products offered by the company is also high in Canada.
The company sells variety of the products in the world market but the two major achievements of the company in its products are mentioned here. The major achievement of Circut City is the introduction of DIVX in 1997. During the fiscal year 2006 the company also launched firedog brand that provides home theater installation and various other home based services. Therefore, Circut City has built a good reputation in the world market.
The company has also given a great focus on quality management therefore, the company introduced Six Sigma program in the year 2001. Circut City has always participated actively in the community programs. Circut City has always contributed for the charitable causes, and organized events like softball games, bake sales and car washes .
In partnership with BGCA; the company also introduced Boys & Girls Club of America in 2001. Another partner of Circut City is Habitat for Humanity and they contributed in the construction of various houses and made charitable contribution to the Richmond. Moreover, the company has also made enough contributions American Red Cross Disaster Relief Fund.
Hence, Corporate Social Responsibility is one of the major focus area of the company.
Circut City has always taken initiatives to show its creative and innovative ideas. Firstly, Circut City appears as a very flexible organization and it has always shown a change from time to time like in 2007 the company introduced transformation program in which termination of 3400 employees were carried out. This program reduced a huge cost of the company and it shows the flexibility of Circut City to change. This has increased the revenues of the company by many folds and resulted in the market share loss of the competitors. Secondly, the company introduced Multi Channel integration strategy as its innovation initiative. This program has really helped the company is product specifications and comparing the prices of the product in different stores of the company. Thirdly, the company introduced innovative improvements in its supply chain management in 2007. After the supply chain management improvements, the company is able to react to the customers demand in a timely manner. Moreover, as mentioned earlier the company has also increased its quality system by the introduction of six sigma in 2001.
Therefore, Circut City has covered the steps of success through its innovative and effective strategies. Similar Articles Circut city |
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