How Blue Mountain Changed the Greeting Cards Industry
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by: al.sones
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Blue Mountain creations, featuring the trademark company style of poetry and prose superimposed over a colorful nature background, spread joy wherever they are. Over 1,000 Blue Mountain e card designs are available to send electronically to a loved one to mark a special holiday or occasion. These messages are not available just to the English speaking world; greetings are available in many different languages.
The Blue Mountain cards company was started in the early 1970s by Boulder, Colorado couple Stephen Schutz and Susan Polis Schutz as a vehicle for their hobbies (illustration for Stephen, poetry for Susan). They combined Stephens artwork and Susans free form poetry to create posters expressing their shared feelings about life, love and nature, which was very much in keeping with the hippie culture of the time. The Blue Mountain cards company was initially conceived as a poster business when the couple persuaded a local Boulder bookstore to offer several of their posters on consignment. The popularity of the posters convinced Stephen and Susan to offer them to other stores in the area, and the business soon took off. Blue Mountain Arts, parent company of Blue Mountain Cards, was officially formed in 1971. With the posters popularity, Stephen and Susan began travelling the country selling their art and soon branched out into gift books, calendars and stationery. Stephen and Susan transferred their art to Blue Mountain greeting cards soon thereafter. In fact, they were responsible for introducing the all occasion blank greeting card to the public. They also introduced a second greeting card innovation: the inclusion of expressive free form poetry to the interior of their cards, replacing the staid traditional rhyming messages used for so long.
Blue Mountain Arts introduced the electronic greeting card to the world when they launched their free e card website in 1996. The concept was a natural extension of the Schutz family practice of communicating with their college age son through electronic messages and greetings. Once again, Blue Mountain cards, through its e cards line, was an innovator. Their cards were free, and they allowed the sender to insert personal greetings rather than use a stock message. The recipient received an email notification of the card and accessed it through an attached link to the company website. Greeting cards were never so easy to select and send.
Blue Mountain e cards are now available in any number of languages and can be sent all over the globe.
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Find more information regarding blue mountain card, click on greetingcard.110mb.com/?Beautiful-Blue-mountain-Cards----&aid=3154.
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