Blue Mountain Cards Changed the Way We Send Greeting Cards
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by: al.sones
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With its now signature style of soothing nature illustrations and freeform poetry and prose, Blue Mountain Cards offers a wide and popular selection of greeting cards for any occasion. A large portion of the company business comes from its online Blue Mountain Cards greeting card products, which are delivered through electronic mail over the Internet.
Boulder, Colorado husband and wife team Stephen Schutz and Susan Polis Schutz started Blue Mountain Arts (now including Blue Mountain Cards) as a way to spend time together and share their hobbies of painting and writing, respectively. Stephen and Susan combined their watercolor and poetry design into posters that appealed to the early 1970s hippie culture and convinced a local bookstore to carry the posters, which quickly sold out. Other stores quickly followed suit. The Schutzes then directed their attention to the development of Blue Mountain Cards greeting cards and introduced the blank all occasion greeting card for personal handwritten messages. They also changed the content of preprinted greeting cards from the then prevalent rigid and formalistic poetic style to the expressive freeform poetry that Susan favored. Their customer base grew along with their product line, which soon included calendars, stationery and gift books.
Blue Mountain Cards entered the Internet age when it launched its website offering free electronic greetings in 1996. Blue Mountain Cards electronic greeting cards were born from the Schutz family practice of communicating with their son, away at college, through email. The family would send birthday and holiday greetings to each other in this manner, and the Blue Mountain Cards electronic greeting card industry began.
Blue Mountain Cards electronic line began with 35 basic designs for the more common occasions such as birthdays, graduations, thank yous, and emotional support. The sender chose and personalized a design from the Blue Mountain Cards website, and an email notification was sent to the recipient, who then accessed the card through a pick up window on the website. The uniqueness of Blue Mountain Cards came from the fact that they were offered free of charge and were able to be edited to accommodate whatever personal message the sender wished to add.
Blue Mountain Cards now includes over a thousand different designs for every mainstream and obscure American holiday, as well as those of other cultures and religions, with French and Spanish language accessibility. Blue Mountain Cards has since grown into one of the most visited sites on the World Wide Web, mainly through customer and recipient word of mouth.
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Research about blue mountain, click sendpapercards.com/index.cfm?Online-greeting-cards-for-free&AID=44.
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